Question
Recall MiniCase 5: Business Model Innovation: How Dollar Shave Club Disrupted Gillette. The Dollar Shave Club disrupted the market with its model. Think of a
Recall "MiniCase 5: Business Model Innovation: How Dollar Shave Club Disrupted Gillette." The Dollar Shave Club disrupted the market with its model. Think of a product that you currently use that is a market disruptor. Why do you consider it a disruptor?
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Marketing An Introduction
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
6th Canadian edition
134470524, 978-0134095806, 134095804, 978-0134470528
