Recent research conducted by Baymard Institute states the average shopping cart abandonment indicator varies by device, with tablet and mobile devices keeping the highest percentage of buyers hitting the exit button on their checkout page:

Mobile: $86\%$

Tablets: $81\%$

Desktop: $70\%$

However, someone abandoning the shopping cart doesn't mean the sale cannot still be accomplished. Sending an email to shoppers who have abandoned shopping carts is an example of $a(n)$

segmented email

broadcast email

transactional email

triggered email