Question
Recent Super Bowl games just past saw GoDaddy break their 10 year run of edgy ads that generated tons of Public Relations for the company
Recent Super Bowl games just past saw GoDaddy break their 10 year run of edgy ads that generated tons of Public Relations for the company -- they went boring! They showed a small business owner working late -- if my memory is any good he was a 35 year old, white male...... They have also saved money and sat out recent games and chose not to advertise on this big stage
After you have digested this info about Go Daddy, I want to hire you as the Chief Marketing Officer (CMO).Do you still spend money on the 2020 Super Bowl? Do you go back to the edgy theme of the Go Daddy Spokes models?Although your opinion on if this is "sexist" or "degrading" to females is relevant, I am hiring you to think target market, sales and profits. Your main job is the brand and increasing web traffic and sales.Please provide feedback since GoDaddy skipped the 2016- 2019 games--2020 is fast approaching.Should we sit out the game, go "boring" again, or return to shock the viewers? Why? Thanks!
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