Recently, Wildhorse Corporation has decided to play a more-active role in the soda beverage industry. It is aware that the current market price for a can of soda is $2.00. Wildhorse plans to sell 103000 cans of soda in its first year and would like to generate an ROI of 20% on its invested assets of $597400. Using the target costing for target pricing approach, what will Wildhorse's target cost per unit be? $2.00$3.2$0.84$1.16 If a company sets its price too low for a product or service, or reduces its unit selling price, customers may not purchase the product or service due to perceived decrease in value. customers will most likely not be affected by a change in the unit selling price. demand and thus, sales of the product or service will increase immediately. customers will purchase the product or service immediately assuming that the unit selling price cannot decline any further