RECG 5160 Finance Management in Sport, Recreation, and Leisure Services Fundraising Plan Assignment Your organization is in dire need of funds. You or your team has been handpicked by organizatio leadership to produce a comprehensive 12-month fundraising plan. FUNDRAISING PLAN GUIDELINES (WRITTEN DOCUMENT) Your written document MUST incorporate the following sections. ALL sections should be prepa using 12 font, times new roman type and with one inch margins: - Executive Summary - One page, single spaced. This summary is written LAST and identifies the most important and salient aspects of your plan. - Introduction - Between two and three pages, double spaced. This section introduces your overall plan including fundraising philosophy. Briefly discuss your organization and their position in the marketplace or community. You should also discuss the overall marketplace or community to give your plan context. Provide highlights of your fundraising strategy and the potential impact your FP will make. Lastly, set up the plan and tell the reader what areas you will cover as well as summarize your approach to this plan. - Step 1 - Purpose: Providing depth and analysis, articulate the vision and aims of your FP. This should incorporate an understanding of the client's vision, mission, and values. Clearly state the organization's fiscal priorities and/or challenges your FP will address. Based on these factors decide and articulate the purpose and impact of your firm's plan. - Step 2 - Discuss the goals and objectives of your FP. Your goals and objectives should include aspects of donor cultivation, stewardship, and impact as well as overall fiscal campaign goals (e.g. raising $2.5 million). Goals are broad statements that your FP will address and objectives are specific steps that will demonstrate how you will reach a specific goal. SMART (specific, measurable, attainable, relevant, time-bound). - Step 3-Describe your comprehensive 12-month FP. Discuss your fundraising streams (note: the plural, leadership expects multiple sources based on the fundraising stool). What are the various target donor populations for each aspect of the fundraising stool? How will you cultivate these donors? What is the financial context and impact for each aspect of your FP? How will you demonstrate exceptional stewardship? - Step 4 - Explain how you will evaluate and discuss the sustainability of your plan. Discuss, in detail, how you will evaluate and determine success for your overall plan. You should discuss how you will measure success for each stated goal and how the plan can be sustained after year one. - Conclusion - Between two and four pages, double-spaced. This section should bring together all aspects of your FP. Demonstrating your experience and knowledge. Align your FP with the overall organization's mission and strategic goals. This section should also articulate why your plan is the best direction for the organization at this time