Question
Recognizing risk Caradine Corp., a media services firm with net earnings of $3,200,000 in the last year, is considering the following projects: Project Initial investment
Recognizing risk Caradine Corp., a media services firm with net earnings of $3,200,000 in the last year, is considering the following projects:
Project | Initial investment | Detailas | |||||
A | -$35,000 | Replace existing office furnishing | |||||
B | -$500,000 | Purchase digital video editing equipment for use with several existing accounts | |||||
C | -$450,000 | Develop proposal to bid for a $2,000,000 per year 10-year contract with the US Navy, not now on account | |||||
D | -$685,000 | Purchase the exclusive rights to market a quality educational television program in syndication to local markets in the European Union, a part of the firm's existing business activities | |||||
The media services business is cyclical and highly competitive. The board of directors has asked you, as chief financial officer, to do the following:
a) Evaluate the risk of each proposed project and rank them as "low", "medium", "high"
b) Comment on why you chose each ranking.
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