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Recognizing that most product offerings are a blend of physical goods and services, the practice exercise below will require you to decide where each item

Recognizing that most product offerings are a blend of physical goods and services, the practice exercise below will require you to decide where each item best fits on the spectrum. Enter A for more tangible products, to C for more service oriented offerings.

Item to match with applicable blend (tangible-intangible) : Cell phone plan ( C is incorrect )

Selected Answer: C.

Mostly service emphasis

Answers: A.

Mostly physical good emphasis

B.

Blend of physical good and service

C.

Mostly service emphasis

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