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Recognizing that young bachelors and newlyweds are most likely to go to bars, concerts, and movies, while families with young children are big purchasers of
Recognizing that young bachelors and newlyweds are most likely to go to bars, concerts, and movies, while families with young children are big purchasers of health food and fruit juices is an example of segmentation based on which type of variable? O A. Ethnicity O B. Gender O C. Social class O D. Age O' E. Family structureWhen they monitor spikes in Google queries for words such as flu and fever, epidemiologists at the Centers for Disease Control can identify specific areas of the United States that have been hit by flu outbreaks even before the local authorities notice a rise in hospital admissions. This is an example of how O A. data from flu outbreaks is controlled by the media O B, subcultures contribute to data mining O C. data does not travel fast enough for marketers to respond O D. data mining fails in marketing strategies O E. Big Data influences what we know and doA need is defined as O A. something a person would like to have O B. something a person desires to increase happiness O C. a specific manifestation of a need that personal and cultural factors determine O D. a preference for a particular way to satisfy a physical desire O E. something a person must have to liveA want is O A. something a person must have to live O B. something a person must have to fulfill a goal O C. a physical urge O D. a necessity for a person's health and safety O E. a specific manifestation of a need that personal and cultural factors determine
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