Question
Recommend a strategy to plan, implement and control an appropriate marketing strategy to resolve the key problems identified.( Tata motor case) Lack of Product Awareness
Recommend a strategy to plan, implement and control an appropriate marketing strategy to resolve the key problems identified.( Tata motor case)
Lack of Product Awareness
Lack of Positive Customer Perception
Inability To Increase Market Share in Indian Market
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Introduction to Management Accounting
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
16th edition
978-0133058819, 9780133059748, 133058816, 133058786, 013305974X , 978-0133058789
