Recommend how 'Arepa' should use the marketing mix (product, price, place and promotion) to introduce their new product to your recommended target market in New Zealand. [in a full marketing plan, you would spend a lot more energy on this part of the assignment, but in this case, come up with some logical tactics which fit the positioning strategy you think they need to adopt for the new product]

Place:

• Countdown
• New world
• Online

Promotion:

• Taste-testing
• Sponsoring university events since they're large part of target market

(Please just answer for place and promotion)