1. Recommend SAP modules to install for Domino's Pizza. Specifically (a) What SAP modules to install, (b) what functionality is needed, (c) how will the technology be used, and (d) what data needs to be integrated across the organization.

Pizza and Big Data A California newspaper has a data dilemma. To understand both convicted him. In virtually every story, the name of the pizzeria sides of the dilemma, we provide a little history with names and the name of the alleged criminal were frequently mentioned. changed to protect privacy. In 2013, Sarah Smith was brutally Now, five years later, Corleone's Pizzeria has asked the raped outside Corleone's Pizzeria in Bakersfield. As would be newspaper to remove the pizzeria's name from the articles about expected, the local newspaper, the Bakersfield Examiner, ran a the incident that are still available on the newspaper's Web site. number of stories about the event over the next 6 months as inves- Michael Corleone, the owner, has realized that when his restaurant tigators worked on the crime and charged the suspect and a court is Googled, the top three returns have headlines about the rape, not 366 PART 4 . DYNAMIC PROCESSES AND INFORMATION SYSTEMS the restaurant. He claims this is unfair to his restaurant that had no The editor is also the owner of a radio station. During a recent responsibility for the crime. The rape, not the restaurant, appears fire, his reporter described a major road near the fire as being in search results for the restaurant because many other newspapers open, even though the reporter knew the local fire department and Web articles about the crime link to the Examiner's reports declared it closed to vehicle traffic. The reporter wanted residents that include the name of the pizzeria. near the road to know that it was in fact available for evacuation, Ryan Jones, the editor of the newspaper, is concerned about but the fire department wanted exclusive use of the road to move the impact of removing the location data. The rape did in fact occur firefighters and equipment; as it turns out, the department's abil- very near that restaurant. If he removes the name, and another ity to fight the fire was reduced due to the traffic caused by thein search results for the restaurant because many other newspapers open, even though the reporter knew the local fire department and Web articles about the crime link to the Examiner's reports declared it closed to vehicle traffic. The reporter wanted residents that include the name of the pizzeria. near the road to know that it was in fact available for evacuation, Ryan Jones, the editor of the newspaper, is concerned about but the fire department wanted exclusive use of the road to move the impact of removing the location data. The rape did in fact occur firefighters and equipment; as it turns out, the department's abil- very near that restaurant. If he removes the name, and another ity to fight the fire was reduced due to the traffic caused by the rape occurs and investigators find that the location was a factor- radio station's report. The state's firefighting agencies contacted perhaps the lighting is poor or the neighborhood is dangerous- the station owner and requested that the station in the future only he will regret removing the location and the warning about potential report the official road closures. Just as in the pizzeria dilemma, danger contained in the location data. He also feels he is commit- Mr. Jones faces a data issue-is accuracy of data more important ted to being a source of facts for the public record. Now and in the than how it is used? future, many reporters and criminal experts will want to read the details of the investigation, perhaps sparking new insights about 12-10. What policy would you make if you were the editor/owner other crimes. in each of the two situations? Further, if he decides to remove this information, does he a. Explain why you chose that policy. remove all stories about the rape or just the location? What about b. Specify both the positive and negative outcomes of all the other crime locations his paper has chronicled? Does he your choices. remove them after a period? Or does he make some other rule- 12-11. Describe a policy that would cover other similar situations. perhaps based on the severity of the crime? He also considers just 12-12. Who else acquires, analyzes, or publishes public data like removing the restaurant name but leaving the address. All these this? Do they also need to make new rules? ideas conjure up challenges in his mind about how to be fair to 12-13. Do customers have a right to be forgotten at some point? everyone. Also, what about the criminals? Every time a criminal's How would you write that policy for a supermarket that name is Googled, should their crimes be shown? Forever? In addi- collects customer data in a loyalty program and for a tion to concerns about businesses, maybe criminals have a right to pharmacy? be forgotten at some point. 12-14. Healthcare agencies also struggle with this data dilemma. The dilemma for the newspaper persists. Remove the name Describe two scenarios in which a patient's healthcare and significantly help the individual restaurant; keep the restau- data could lead to a conflict between personal interests rant name and help society in a minor way. Is fact accuracy more and the interests of the public. important than how that fact is used by the public? What would 12-15. Apply the two ethical principles used in the text-the cat- you do as the paper editor? As BI tools allow the paper editor as egorical imperative and utilitarianism. For each scenario, well as the rest of us to record more and more data and the power apply both principles and explain what Mr. Jones should Act to sift through it, these new questions arise. do based on each principle. Go