Recommend strategic options for that company with justifications after assessing both its external and internal environments and levels of strategies.

SELECTED COMPANY: FERRARI (Automotive Industry)

a. Company overview What is/are the major product(s) and/or service(s) of the company and what needs do those product(s) and/or service(s) cover? Define the industry the company operates in and identify its major competitors. How has the company been performing for the past five years? (no more than 240 words)

b. Choose THREE factors from the external environment and conduct an analysis for the industry.

c. Choose THREE resources and/or capabilities the company is using and, with reference to the VRIO framework, determine if the company has competitive advantage(s) or even sustained competitive advantage(s).

d. What are the strengths and weaknesses of the company, and what opportunities and threats is the company facing? (SWOT analysis)

e. Based on your analysis of the external environment the company is operating in, as well as the internal analysis you conducted, does the company enjoy competitive advantages over its competitors? What strategic options should the company implement in the future and why?

f. Organisation of the report