Recommend that your company launch a new product by adding that new product to its existing product line breadth or product line depth. 2. Apply the 'segmentation process' (p. 159-174) and 'concentrated targeting strategy' (p. 176-177) to the new product you're recommending. 3. Develop a positioning statement for the new product you are recommending. 4. Apply the branding strategy of 'brand extension' (p. 283-285) to the new product. 5. Describe the packaging for the new product you are recommending. 6. Apply the 'product life cycle' (p. 256-262) to the new product you're recommending. 7. Apply the use of 'price skimming' or 'market penetration strategy' (p. 347-348) to the new product you recommended. 8. Differentiate between 'fixed costs' and 'variable costs' (p. 338-339) associated with the new product. 9. Apply 'designing distribution channels' (p. 366-369) to the new product. 10. Relate the 'steps in planning an IMC campaign' (p. 432-447) to the new product you are recommending. 11. Develop 'integrated marketing communication tools' (p. 448-460) to promote the new product you are recommending