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Recommend ways the selected supermarket can improve CRM through retail analytics. Two (2) marks will be awarded for explaining retail analytics for supermarkets. Five (5)
Recommend ways the selected supermarket can improve CRM through retail analytics. Two (2) marks will be awarded for explaining retail analytics for supermarkets. Five (5) marks will be awarded for suggesting the role of analytics in the supermarket's CRM process. Eight (8) marks will be awarded for specific recommendations related to applications of data mining for the selected supermarket.
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