Reebok is a sporting goods manufacturing company in the United Kingdom. It is one of the best- sellers among the top other finest sporting brands. The companys footwear, clothing, accessories, and sports equipment are in wide demand in many counties across the globe, and they are challengers for core branded companies for a quite span of time. For a long time, no competitor could compete with their products, and then came the Adidas Company of Germany as more challenging with more satisfactory and reasonably priced products to the customers. Though all the products are sporting products, there will be always various tastes and preferences in the minds of the customers. Reebok consumers like the way companys products are featured under various categories for different ages, ladies, men and children. Adidas carter the customers according to their income level and status.

Adidas has larger product line product than Reebok. Adidas Company is also very clear that they connect and engage with its customers as per their need and demand. Adidas sells a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants, and leggings. Adidas has many other business locations around the world such as Oman, India, Hong Kong, Toronto, US, England, Japan, Australia, and Spain. One of the main focuses of Adidas has always been football kits, and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs. Adidas Performance was designed to maintain their devotion to the athlete; in comparison the Reebok Company has relatively less products than the giant Adidas Company. Thus the customers of Adidas were overwhelmed with the services and products of the second-largest best sporting manufacturing companies in the globe.

Question 2

i. Evaluate the factors influencing the buyer behaviour of Adidas customer.

ii. Design a promotional mix for Rebook to increase their sales. iii. Suggest a pricing strategy for Reebok Company to attract the customers.