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Reeses Pieces were used in the storyline of the movie ET: The Extra Terrestrial. Elliot, the lead character, used them to lure E . T

Reeses Pieces were used in the storyline of the movie ET: The Extra Terrestrial. Elliot, the lead character, used them to lure E

.

.

out of the forest and into his backyard. This is an example of:

Group of answer choices

product placement

brand integration

brand selectivity

brand loyalty

product selectivity

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