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Refer to Case: CEMEX: Global growth through superior information capabilities. What were the sources of competitive advantage in the cement market in Mexico in the

Refer to Case: CEMEX: Global growth through superior information capabilities.

  • What were the sources of competitive advantage in the cement market in Mexico in the 1980s and 1990s?
  • Consider the period prior to 1997 in the case. What are the main IT-related changes that Cemex has made? What are the primary capabilities that these changes have given to Cemex?

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