Refer to Case Study B - Specialist advice

1. Identify four different ways to seek assistance when researching and implementing digital technologies.

2. short email from ABC Books to the marketing agency to seek their assistance with promoting and marketing the website. Explain who ABC Books are and what the website intends to achieve.

Case Study B - Specialist advice

ABC Books is a chain of bookshops which have seven locations across the country. Previously, they have only sold in-store; however, they have noticed their competitors moving online. They decide to investigate getting a website to allow customers to shop from their own homes.

ABC Books has identified a marketing firm, Get People Talking, to help promote and market the website.

The CEO is Graham Brown.

ABC Books is particularly interested in help and advice relating to: Social media to drive traffic to the website The types of content marketing to post on the website Metrics to use to analyse success.

They need to contact the organisation to acquire their services and learn what they should be doing in regards to these issues.