Refer to case study ,Gen Z is ready to break up with tinder and these new dating apps are here for the rebound,by Jaimie Dingstaff(Feb.11,2022)

The marketing environment is made up of a micro-environment and a macro-environment. Based on the information in the case study, provide the following. 2.1 Refer to evidence in the case study pointing to the presence of competitors in the micro-environment. 2.2 Identify TWO (2) macro-environmental factors highlighted in the case study. Refer to information in the case study to support your answers. QUESTION 3 (10 Marks) The purpose of segmenting the market is to ensure that a company's limited resources are directed at those groups of people or organisations likely to yield the best returns. Segmentation operates at four levels. 3.1 Identify and discuss the FOUR (4) levels at which segmentation operates. 3.2 Identify the level applicable to Snack. Refer to information in the case study to substantiate your