Refer to Exhibit 4.15 in the textbook. Why do you think employees tend to be only moderately satisfied with many of the job rewards that matter most to them? What are possible implications and use of this information when creating the EVP?

EXHIBIT 4.15 "Very Important" Versus "Very Satisfied" Aspects of Employee Joh Satisfaction Respectful treatment of all employees Compensation/pay Trust between employees and senior management Job security Opportunities to use skills and abilities Feeling safe in the work environment Benefits, overall Organization's financial stability Communication between employees and senior management 0% 10% 20% 30% 40% 50% 60% 70% Very satisfied Very important