Refer to Scenario $1\mathrm{.}1.$ Karen's sponsor tells her that it is important for her to determine her customer's needs and then find the product that best meets those needs, regardless of price. She recommends that Karen adopt the In other words, Karen should move from a where she is focused on using her aggressive direct selling talents to maximize profits, toward embracing the more customer$-$centric

relationship marketing model; market orientation; production orientation

marketing concept; sales orientation; production orientation

relationship marketing model; production orientation; sales orientation