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Refer to the article in this link: https://drive.google.com/file/d/1NbnuexmQAPYT-gCD9FfI7JC2sJcYJuXa/view?usp=sharing Based on the above link, please answer as per the below instructions: Could adopting business practices that
Refer to the article in this link:
https://drive.google.com/file/d/1NbnuexmQAPYT-gCD9FfI7JC2sJcYJuXa/view?usp=sharing
Based on the above link, please answer as per the
below instructions:
- Could adopting business practices that focus on environmental sustainability (being eco-friendly) have a POSITIVE impact on a company's sales?
- Could it have a NEGATIVE impact?
- Thinking of business ethics, do you think Mr. Shavitz was treated fairly?
- What problems could Clorox face in Marketing Burt's Bees products?
- Could this acquisition be profitable for them?
- What is Clorox's current marketing strategy for Burt's Bees? Use the four P's
- Place: Where do they plan to sell it?
- Product: What will the product look like? Will they be adding new products to the line?
- Promotion: How will the product be advertised?
- Price: What price will the company charge? High? Low?
- Should Clorox continue with this marketing strategy, or should they change their approach? If so, how?
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