Question
Refer to the article titled Farmacias Similares: Innovating in the Mexican Healthcare Industry (APPENDIX 1) and answer the following questions Questions below: 1. Identify and
Refer to the article titled Farmacias Similares: Innovating in the Mexican Healthcare Industry (APPENDIX 1) and answer the following questions Questions below:
1. Identify and explain FOUR (4) opportunities available at the Base of Pyramid (BoP).
2. Explain the institution-based and resource-based factors that lead to the establishment of Farmacias Similares (FS).
- Describe FOUR (4) reasons that make FS medical services popular among the BoP.
- What factors promoted the Pharmacy-Doctor business model diffuse from the BoP to middle- and upper-class market?
- Is it easy or difficult for the competitors to copy Pharmacy-Doctor business model? Why?
6. Based on the answer in Question 5, what can FS do to strengthen their business model?
- If you were a member of the FS Board, of the two directions being entertained, which one would you recommend? Provide TWO (2) justification.
- Based on your justifications in Question 7, propose ONE (1) strategy for each. Explain your strategy in details.
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The New Retirementality Planning Your Life And Living Your Dreams At Any Age You Want
Authors: Mitch Anthony
4th Edition
1118705122, 978-1118705124
