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Refer to the Case of : Gojek in Indonesia - Seizing Digital Opportunities at the Bottom of the Pyramid 1. What were the challenges Go-Jek

Refer to the Case of : Gojek in Indonesia - Seizing Digital Opportunities at the Bottom of the Pyramid

1. What were the challenges Go-Jek Faced as a tech startup?

2. What are the critical success factors for Go-Jek, as an online marketplace for services? To what extent is technology used to enhance these factors?

3. What should be the next steps fo Go-Jek? Where should Go-Jek find its next growth trajectory?

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