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Refer to the following news report by Leo Sun (2020), Will General Mills' Premium Cereal Boost Its Margins or Backfire?, The Motley Fool , February
Refer to the following news report by Leo Sun (2020), "Will General Mills' "Premium Cereal" Boost Its Margins or Backfire?", The Motley Fool, February 27, available: https://www.fool.com/investing/2020/02/27/will-general-mills-premium-cereal-boost-its-margin.aspx
Now suppose the profit-maximising choice of price and quantity for General Mills' Blueberry Cheerios is represented in Figure 1 below:
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