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Refer to the following news report by Leo Sun (2020), Will General Mills' Premium Cereal Boost Its Margins or Backfire?, The Motley Fool , February

Refer to the following news report by Leo Sun (2020), "Will General Mills' "Premium Cereal" Boost Its Margins or Backfire?", The Motley Fool, February 27, available: https://www.fool.com/investing/2020/02/27/will-general-mills-premium-cereal-boost-its-margin.aspx

Now suppose the profit-maximising choice of price and quantity for General Mills' Blueberry Cheerios is represented in Figure 1 below:

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10 . Isoprofit curve: $60,000 Price, P (dollars per pound) OHNWAMONO . Isoprofit curve: $34,000 Isoprofit curve: $10,000 Isoprofit curve: $0 . Demand curve Feasible set O 20,000 40,000 60,000 80,000 Quantity of Cheerios, Q (pounds)

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