1. Refer to the following sources of information:

Austrade website: https://www.austrade.gov.au/australian/export/export-markets/countries.

https://www.doingbusiness.org/en/rankings?region=east-asia-and-pacific

Analyse the information on market and business needs for marketing opportunities in the following potential markets. Conduct a modified PEST analysis, by responding to the questions below

1. China

1. Is it an attractive market for Australian exporters?
2. Is the economy growing or slowing down?
3. What is the 'ease of doing business' ranking?
4. Does Austrade have a dedicated team/ office in the country to help Australian businesses?
5. What are the options for in-market representation?
6. Are there any current political/ economic risks of doing business?

1. India

1. Is it an attractive market for Australian exporters?
2. Is the economy growing or slowing down?
3. What is the 'ease of doing business' ranking?
4. Does Austrade have a dedicated team in the country to help Australian businesses?
5. What are the options for in-market representation?
6. Are there any current political/ economic risks of doing business?

1. Colombia

1. Is it an attractive market for Australian exporters?
2. Is the economy growing or slowing down?
3. What is the 'ease of doing business' ranking?
4. Does Austrade have a dedicated team/ office in the country to help Australian businesses?
5. What are the options for in-market representation?
6. Are there any current political/ economic risks of doing business?

1. Iran

1. Is it an attractive market for Australian exporters?
2. Is the economy growing or slowing down?
3. What is the 'ease of doing business' ranking?
4. Does Austrade have a dedicated team/ office in the country to help Australian businesses?
5. What are the options for in-market representation?
6. Are there any current political/ economic risks of doing business?

1. Based on the above PEST Analysis research, shortlist three out of the four potential new markets. Give reasons for your initial selection.
2. Recommend at least one innovative approach to develop potential marketing opportunities in the new markets.