Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Refer to the following sources of information: Austrade website: https://www.austrade.gov.au/australian/export/export-markets/countries. https://www.doingbusiness.org/en/rankings?region=east-asia-and-pacific Analyse the information on market and business needs for marketing opportunities in the following
- Refer to the following sources of information:
Austrade website: https://www.austrade.gov.au/australian/export/export-markets/countries.
https://www.doingbusiness.org/en/rankings?region=east-asia-and-pacific
Analyse the information on market and business needs for marketing opportunities in the following potential markets. Conduct a modified PEST analysis, by responding to the questions below
- China
- Is it an attractive market for Australian exporters?
- Is the economy growing or slowing down?
- What is the 'ease of doing business' ranking?
- Does Austrade have a dedicated team/ office in the country to help Australian businesses?
- What are the options for in-market representation?
- Are there any current political/ economic risks of doing business?
- India
- Is it an attractive market for Australian exporters?
- Is the economy growing or slowing down?
- What is the 'ease of doing business' ranking?
- Does Austrade have a dedicated team in the country to help Australian businesses?
- What are the options for in-market representation?
- Are there any current political/ economic risks of doing business?
- Colombia
- Is it an attractive market for Australian exporters?
- Is the economy growing or slowing down?
- What is the 'ease of doing business' ranking?
- Does Austrade have a dedicated team/ office in the country to help Australian businesses?
- What are the options for in-market representation?
- Are there any current political/ economic risks of doing business?
- Iran
- Is it an attractive market for Australian exporters?
- Is the economy growing or slowing down?
- What is the 'ease of doing business' ranking?
- Does Austrade have a dedicated team/ office in the country to help Australian businesses?
- What are the options for in-market representation?
- Are there any current political/ economic risks of doing business?
- Based on the above PEST Analysis research, shortlist three out of the four potential new markets. Give reasons for your initial selection.
- Recommend at least one innovative approach to develop potential marketing opportunities in the new markets.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started