Refer to the information for Hickory Company above. Hickory's management is deciding whether to keep or drop the parquet product line. Hickory's parquet flooring product line has a contribution margin of $50,000 (sales of $300,000 less total variable costs of $250,000). All variable costs are relevant. Relevant fixed costs associated with this line include 80% of parquet's machine rent and all of parquet's supervision salaries.

Required:

1. List the alternatives being considered with respect to the parquet flooring line.

2. List the relevant benefits and costs for each alternative.

3. Which alternative is more cost effective and by how much?

Plank Strip $400,000 225,000 $175,000 $200,000 120,000 $ 80,000 Parquet $300,000 250,000 $ 50,000 Total $900,000 595,000 $305,000 Sales revenue Less: Variable expenses Contribution margin Less direct fixed expenses: Machine rent Supervision Depreciation Segment margin (5,000) (15,000) (35,000) $120,000 (20,000) (10,000) (10,000) $ 40,000 (50,000) (20,000) (25,000) $(45,000 (75,000) (45,000) (70,000) $115,000