Refer to the Market Share Graph in the Courier Which description best fits Ferris in your industry? For clarity: A differentiator competes through good designs, high awareness, and easy accessibility - A cost leader competes on price by reducing costs and passing the savings to customers. - A broad player competes in all parts of the market. A niche player competes on selected parts of the market O Ferris in a niche cost leader (low technology) Ferris is a niche differentiator (high technology) Ferris is a broad differentiator Ferris is a broad cost leader Market Share 034283 50% 40% 30% 20% 10% 0% Baldwin Andrews Chester Digby Erie Ferns | Trad Low D High D Pfmn D Size Percent of Sale Profit u Other DSGA Depr VarCosts Market Share 100% Femis 5% 80% 60% Ene TOSS 40% Andrews 3096 20% Digby 11% 1 0% Baldvin 109 Andrews Baldwin Chester 1396 Chester 2 3 DORY Erie -20% 4 5 36