Question
( )refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers. Group of
( )refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
Group of answer choices
Advertisements
Trade promotions
Events and experiences
Publicity campaigns
Public relations
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
