Refer to the original data Rather than purchase new equipment, the marketing manager argues that the companys marketing strategy should be changed Rather than pay sales commissions, which are currently included in variable expenses, the company would pay salespersons fixed salaries and would invest heavily in advertising The marketing manager claims this new approach would increase unit sales by 50 without any change in selling price the companys new monthly fixed expenses would be $331,200, and its net operating income would increase by 25 Compute the break even point in dollar sales for the company under the new marketing strategy Morton Companys contribution format income statement for last month is given below Sales (46,000 units $24 per unit) $ 1,104,000 Variable expenses 772,800 Contribution margin 331,200 Fixed expenses 264,960 Net operating income $ 66,240

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Refer to the original data  Rather than purchase new equipment, the marketing manager argues that the companys marketing strategy should be changed  Rather than pay sales commissions, which are currently included in variable expenses, the company would pay salespersons fixed salaries and would invest heavily in advertising  The marketing manager claims this new approach would increase unit sales by 50  without any change in selling price  the companys new monthly fixed expenses would be $331,200, and its net operating income would increase by 25   Compute the break even point in dollar sales for the company under the new marketing strategy  Morton Companys contribution format income statement for last month is given below  Sales (46,000 units $24 per unit) $ 1,104,000 Variable expenses 772,800 Contribution margin 331,200 Fixed expenses 264,960 Net operating income $ 66,240

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Refer to the original data. Rather than purchase new equipment, the marketing manager argues that the companys marketing strategy should be changed. Rather than pay

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Sales (46,000 units $24 per unit)	$	1,104,000
Variable expenses		772,800

Contribution margin		331,200
Fixed expenses		264,960

Net operating income	$	66,240