1. Refer to the scenario below. In approximately 75-100 words, identify one area for improvement. Identify possible causes and suggest actions that could be taken to improve future outcomes.

Scenario A

Adele has been doing a performance evaluation for a project that her team was responsible for, advertising wedding fayres through social media. The events that the team were promoted turned out to be a success, with plenty of clients who attended crediting the presence of the event on social media for how they had become aware of it.

Adele had received a complaint from one of the fayre's producers claiming that there had been discrepancies in the details of the fayre. On some of the online adverts, times and locations had been inaccurately documented, and there were often brands and designers missed off the adverts. The producer claims that they would have had higher attendance had this been communicated correctly.