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Refer to the study of a customer s motivation to use a technology - based self - service ( TBSS ) encounter developed for a
Refer to the study of a customers motivation to use a technologybased selfservice TBSS encounter developed for a firms discount coupons, Exercise Recall that the coupon users received the coupons in one of three waysmail only nontechnology user Internet only TBSS user and both mail and Internet. The researcher wants to know if there are differences in customer characteristicsspecifically gender male or female and coupon usage satisfaction satisfied unsatisfied, or indifferentamong the three types of coupon users. That is does type of coupon user depend on gender? Does type depend on coupon usage satisfaction level? Data on these categorical variables were collected for a sample of coupon users and are saved in the file. Conduct the appropriate analyses for the researcher. Use for each analysis. Present your conclusions in a professional report.
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