Refer to the tables below to complete a RFM Analysis for lncredibleApps, a startup mobile app development company in the San Jose area. Table 1 lists client activity for 7 companies which regularly purchase smart phone apps from lncredibleApps. Tables 2-4 include the rules for categorizing companies for RFM Analysis. Company Name Company Name Date of Number of Total 5 Last purchases in amount Purchase the past 12 purchased in months the past 12 months Big Bad Wolf Dentures 9/1/18 10 1 1,000 Big Bad Wolf Dentures 9/1/18 10 11,000 Fairy Godmother's Magic Wands 2/1/18 2 500 Prince Charming Male Grooming Products 6/1/18 10 3000 The Evil Queen's Adventure Company 3/1/18 4 4000 Snow White's House Cleaning 8/1/18 8 5000 Rumpelstiltskin's Antiques 4/1/18 12 11000 Captain Hook's Prosthetics 12/1/18 12 12,000 TABLE 1: Client Activity Report Number ofNumber of purchases in Total 5 amount Date of Last Purchase the past 12 purchased in the months past 12 months 10/15/1812/31/18 11-12 1 10,001-12,000 8/1/18-10/14/18 2 9-10 2 8,001-10,000 2 5/ 15/ 187/30/ 18 3 6-8 3 5,001-8,000 3 3/ 1/ 18-5/ 14/ 18 4 3-5 4 2,001-5,000 4 1/ 1/ 18-2/ 28/ 18 5 0-2 5 0-2,000 5 TABLE 2-4: RFM Categorization Complete the RFM Analysis Table below, using the data found in Tables 1-4. Then use this analysis to answer the following questions. Afew cells have been completed for you, based on the given data. Company Name R - How F - How Recently? Frequently? Big Bad Wolf Dentures 2 2 1 Fairy Godmother's Magic Wands Prince Charming Male Grooming Company Name R - How F - How M - How Recently? Frequently? Much Money? Big Bad Wolf Dentures 2 2 1 Fairy Godmother's Magic Wands Prince Charming Male Grooming Products The Evil Queen's Adventure Company Snow White's House Cleaning Rumpelstiltskin's Antiques Which Company is the worst customer, based on your RFM Analysis? 0 A. The Evil Queen's Adventure Company 0 B. Fairy Godmother's Magic Wands O C. Snow White's House Cleaning 0 D. Rumpelstiltskin's Antiques 0 E. Captain Hook's Prosthetics Which Company would you investigate because their score indicates that they have historically been a good customer but recently they have not been? 0 A. Captain Hook's Prosthetics O B. Fairy Godmother's Magic Wands O C. Rumpelstiltskin's Antiques O D. Snow White's House Cleaning 0 E. The Evil Queen's Adventure Company Which Company is the best customer, based on your RFM Analysis? 0 A. Snow White's House Cleaning 0 B. Rumpelstiltkin's Antiques 0 C. Captain Hook's Prosthetics O D. Fairy Godmother's Magic Wands O E. The Evil Queen's Adventure Company