Refer to the tables below to complete a RFM Analysis for IncredibleApps, a startup mobile app development company in the San Jose area. Table 1 lists client activity for 7 companies which regularly purchase smart phone apps from IncredibleApps. Tables 2-4 include the rules for categorizing companies for RFM Analysis.

Company Name Big Bad Wolf Dentures Date of Number of Total $ Last purchases in Purchase amount the past 12 purchased in months the past 12 months 11,000 Fairy Godmother's Magic Wands Prince Charming Male Grooming Products The Evil Queen's Adventure Company Snow White's House Cleaning 2/1/18 2 500 6/1/18 10 3000 3/1/18 4 4000 Rumpelstiltskin's Antiques Captain Hook's Prosthetics 8/1/18 8 5000 4/1/18 12 11000 12/1/18 12 12,000 TABLE 1: Client Activity Report Date of Last Purchase 10/15/18-12/3 1/18 Number of purchases in the past 12 months Total $ amount purchased in the past 12 months 8/1/18-10/14/18 5/15/18-7/30/18 3/ 1/18-5/14/18 5,001 8 000 10,001-12,000 1 8,001 10,000 1/ 1/18- 2/28/18 TABLE 2-4: RF M Categorization 2,001-5 000 Company Name R - How F - How Recently? Frequently? Big Bad Wolf Dentures Fairy Godmother's Magic Wands Prince Charming Male Grooming Products Snow White's House Cleaning Rumpelstiltskin's Antiques The Evil Queen's Adventure Company __ Captain Hook's Prosthetics TABLE 5: RPM Analysis