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Refer to the World Tennis Ball ( WTB ) Company case. National Tennis Ball s channel arrangement Multiple Choice relies on exclusive distribution. is called

Refer to the World Tennis Ball

(

WTB

)

Company case.

National Tennis Ball

s channel arrangement

Multiple Choice

relies on exclusive distribution.

is called horizontal distribution.

is likely to be characterized by a high level of conflict between channel members.

illustrates a traditional channel system.

is an example of intensive distribution.

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