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_____ refer to what is to be accomplished by the overall marketing programs and is stated in terms of sales, market share, and profitability.
_____ refer to what is to be accomplished by the overall marketing programs and is stated in terms of sales, market share, and profitability.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
