Question
Reference groups influence us in three ways. These influences include informational, utilitarian, and dimensions. O a. descriptive O b. knowledge O c. reputational O
Reference groups influence us in three ways. These influences include informational, utilitarian, and dimensions. O a. descriptive O b. knowledge O c. reputational O d. value-expressive
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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