Reference: https://drive.google.com/file/d/1GghmqpSSoovi7R-8g5eSXN0XUU5mJehX/view?usp=sharing

Refer to the article above, please help me deduce a case memo addressing the below questions -

1. the major problem identified in the article
2. what is the recommendation to solve the identified problem (proposed action and the benefits such action will bring)
3. what is the rationale behind the recommendation been suggested (more specifics about the recommendation(s); including any pertinent background information that caused you to draw the conclusions that you did)
4. what could be the Action Plan? [How will you achieve the goals? How do bring the recommendations to fruition?
5. The specifics about product strategy, distribution, pricing strategy, advertising, and promotion tactics.
6. The potential drawbacks to the action plan.
7. List any other tactics that specifically address the problem in the company.

Guiding Questions while reading the article... (NO NEED TO ANSWER THESE]

1. How do consumers purchase motor oil?
2. Assess Avellin's position in the PCMO industry, including consumer perception and Avellin's distribution strategy.
3. What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness to pay for, a green motor oil? Is it the right product at the right time?
4. What is the right launch strategy for Eco7?
5. How should Eco7 be priced? What are the profit implications for wholesalers and DIFM stores?
6. How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?