Reference: Marketing, 8th Edition By Dhruv Grewal and Michael Levy Book

Provide an overview of the company Ally Financial bank holding company primary target market

Based off the following Links:

https://thefinancialbrand.com/news/bank-marketing/how-ally-banks-cmo-course-corrects-messaging-for-a-tough-economy-150046/

https://tearsheet.co/marketing/a-different-level-of-emotion-allys-biggest-campaign-to-date-positions-the-company-as-a-financial-ally/