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Reference: Marketing, 8th Edition By Dhruv Grewal and Michael Levy Book Provide an overall evaluation of the company Ally Financial bank holding company standing in

Reference: Marketing, 8th Edition By Dhruv Grewal and Michael Levy Book

Provide an overall evaluation of the company Ally Financial bank holding company standing in the market in the last 5 years

Then explain any major issues that needs addressing within the last 5 years

Provide a reference from a website article ,journal blog, book etc. to back up your statement

Include the reference along with your statement

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