Reference resources:

Name of the company Pasteleria Marisa

https://pasteleriasmarisa.com.mx/

https://pasteleriasmarisa.com.mx/blog/la-tapatia-detras-de-pastelerias-marisa/

https://pasteleriasmarisa.com.mx/blog/merito-mercurio-empresarial-para-marisa-lazo/

https://www.informador.mx/economia/Pastelerias-Marisa-la-dulce-experiencia-de-hacer-empresa-20180827-0005.html

Describe the company, including all the information to picture the status of it. You should include the following:

1. Location where it has presence.
2. Size of the company.
3. Number of employees.
4. Mission, vision, and values.
5. Market target.
6. Current customers.
7. Current competitors.
8. Production process.
9. Business model.
10. Strategies.

1.-Present a deep analysis of the trends impacting positively and negatively the industry. It is important to consider the international environment. Indicate and justify with data and trustable sources of information, the reasons that impact in a good way the industry of your company, this will help you to confirm the correct selection for your project planning and implementation strategy.

2.-Their production capacity, past experiences in exporting, any quality certifications they might have, and if they believe their available resources are enough to meet the projected demand.

3.-Investigate and inform as much as possible about the selected product for your project, including at least:

1. Production capacity.
2. Substitutes products.
3. Harmonized code.
4. Quality regulations applicable under the Mexican rules.
5. Legal regulations under the Mexican rules.
6. Special permissions under the Mexican rules.
7. Include the measurement unit and sales presentations.
8. Transportation and packaging considerations.