Question
Reference: Teixeira, Thales, and Elizabeth Anne Watkins. Showrooming at Best Buy. Harvard Business School Case 515-019, August 2014. (Revised December 2015.) Indicate decisions made by
Reference:
Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
Indicate decisions made by Best Buy to deal with online competitors. What is your opinion on the measures adopted?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
