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Referring to Is the Bottom of the Pyramid Really for You (HBR 2011) and an overview of BOP research from the Journal of Business Ethics

Referring to "Is the Bottom of the Pyramid Really for You" (HBR 2011) and an overview of BOP research from the Journal of Business Ethics (2020), give an additional example of how technology has been used as in innovative ways to alleviate poverty, hunger or health in the BOP market.

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