Referring to the chapter on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages two, three and four of theConsumer Decision Processfor a boardgame.

Which ofMaslow's5 motives are relevant to the specific boardgame you created for Assessment Task 2and why? Rank each motive that you identify from 'most relevant to 'least relevant' andexplain the reasonsbehind your answer.