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Referring to the Sustainable Lawn Care Company ( LCC ) case discussion in class, why LCC had to change its customer benefit package and operations

Referring to the Sustainable Lawn Care Company (LCC) case discussion in class, why LCC had to change its customer benefit package and operations strategy?
Its main competitor was offering both grass seeds & fertilizers and an application service
LCC was experiencing financial problems due to economic crisis
Consumer trends have shifted from natural grass to artificial grass
LCC acquired a small grass application service firm
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