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Reflect on a service organization that has caught your attention recently.Study across all the service marketing mix elements and arrive at the following: Points for
Reflect on a service organization that has caught your attention recently.Study across all the service marketing mix elements and arrive at the following:
Points for review:
1.(a) ServQual Gaps (as identified through the analysis) and their causes.
(b) Provide your recommendations for bridging the identified gaps.
2. Chart an ideal service blueprint for this organization, in order to facilitate a strategic service design and an effective, seamless service delivery.
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