**Reflect on client for project below.

• Select and discuss1 of the four quadrants and provide three innovations per the selected quadrant.

the four quadrants are what, where, who, and how. I choose How which is how the business will operate and sell to customers? I need three innovations on how business will operate and sell to customers? (based on group project info. I provided below)

• Explain why the overall proposed innovations would offer sustainable competitive advantages for client.

definition of Innovation: The creation of substantial new value for customers and the firm by creatively changing one or more dimensions of the business.

Information on client group project:

Client- Dairy Queen

1. Client is Dairy Queen, aiming to target the Arabic Muslim families market segment. Especially adults who participate in Ramadan in the month of April. Arabic muslims usually only eat out on holidays such as Ramadan. Many of the regular celebrations are done at home with family and friends.

2. Dairy Queen will promote seasonal menu items that are centered around Ramadan that are popular in Arabic culture.

New menu items will include Baklava flavored ice cream, Bastani flavored ice cream, Falafel, and Shawarma.

By adding these menu items to Dairy Queens all around the United States, Arab Muslims families can enjoy a little bit of their culture with their families during the Ramadan season.

All Dairy Queen stores will stay open one hour later than normal operating hours to accommodate Ramadan participants. There will also be late-night deals on select menu items to spread awareness of Dairy Queen's Ramadan campaign.

3. The ideal fit between Dairy Queen and the Arabic Muslim population is through blunting stigma by adding Middle Eastern menu items during the month of Ramadan.

All customers are welcome to experience a Baklava flavored milkshake or falafel during the limited time these products are offered.

Overall, Dairy Queen wants to welcome Arabic Muslim communities and help them celebrate Ramadan with a tasty treat at their nearby DQ.

4. The potential benefits for incorporating Middle Eastern Muslim food and culture into the Dairy Queen menu are to:

-help Arabic Muslims feel welcomed in the fast food industry

-The campaign provides convenience for Ramadan participants to get something quick to eat with their families and friends

-Incorporates Arabic culture into a historically white American establishment

-Could potentially become a yearly campaign and increase popularity among Middle Eastern people and Muslims

-Possibly open up new locations in new areas depending on demand