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Reflect on the blue ocean strategy. There are two ways to create blue oceans. One is to launch a new industry and the second is

Reflect on the blue ocean strategy. There are two ways to create blue oceans. One is to launch a new industry and the second is to create from within a red ocean when a company expands the boundaries of an existing industry.

Can you identify five companies who expanded the boundaries of an existing industry in keeping with the blue ocean strategy?

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