Regan rinn, to make sure our data is correct and stays up to date, we use a data mining software to search for relevant data, organize the data based on select criteria, and create customer profiles that can be used to analyze customers.

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Change the menu to local seasonal options based on their location.

After a year of consecutive orders, reach out with a "Thank you" email and give them a discount.

Send a quarterly newsletter with discounts and updates.

Include a free dessert during the birthday month of the customer's household.