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Regarding Employee Stock Ownership Plan (ESOP), will the market value or the price of the shares be impacted negatively if a company offers a huge

Regarding Employee Stock Ownership Plan (ESOP), will the market value or the price of the shares be impacted negatively if a company offers a huge discount of close to 50% to it's employees? For example, current market share of Company A is $50 and employees are able to purchase the shares at $28.

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